25 years ago PRIA National President Jennifer Muir led a TV crew across Singapore, Malaysia and Sandakan to produce a series of documentaries about the impact of WWII on veterans 50 years on. Throughout her career she has maintained strong relationships with communities, NGOs, corporations and governments across ASEAN countries enhancing the communication capabilities of local professionals so that they can influence local, regional and global audiences. Through her role as Chief Counsel with independent communication consultancy Primary Communication, Jennifer is a senior adviser to organisations who rely on advocacy and integrated communication to influence governments, communities and businesses across the region.
Since February 2016 Jennifer has been the National President of PRIA. PRIA is committed to advancing the communication capability of ASEAN countries and the contributions that PR and Communication professionals make to advance the economic, political and cultural development of the region. https://www.linkedin.com/in/muirjennifer/