The 2nd ASEAN International PR Conference 2019

Kuching Communique

the 2nd ASEAN International PR Conference (APRC) bringing together international delegates to Kuching- Malaysia on 29 April 2019. After years of strategic partnership between APRN – IPRM and Global Alliance for Public Relations and Communication Management, it is imperative that an international conference, which will focus on the issues and development of PR in the region, should take place. It’s about time that PR professionals across the globe will come to meet and discuss how to survive and become a powerful sphere of influence in the practice of communication.

Organizers :

In Collaboration with:

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Media Partners : 

Sponsors : 

Speakers

Jose Velasco
Jose VelascoChairman of Global Alliance for Public Relation and Communication Management (Spain)
Prita Kemal Gani
Prita Kemal GaniAPRN President, the Global Alliance for Public relations and Communication Management Regional Delegate at Large (ASIA), (Indonesia)
Nutthaboon Pornrattanacharoen
Nutthaboon PornrattanacharoenRepresentative of Thai PR Association & Acting Chief of Mass Communication, Mahidol University International College, Thailand (Thailand)
Dato' Sri Haji Ibrahim Abdul Rahman, FIPR
Dato' Sri Haji Ibrahim Abdul Rahman, FIPRPresident of Institute of Public Relations Malaysia (Malaysia)
Fiona Cassidy
Fiona CassidyFormer President of Public Relations Institute of New Zealand (New Zealand)
Jennifer Muir
Jennifer MuirImmediate Past President of the Public Relations Institute of Australia (Australia)
Bao Nguyen
Bao NguyenManaging Director at Awareness id Strategic Public Relations (Vietnam)
Ita Kusumawati
Ita KusumawatiGeneral Secretary PERHUMAS (Indonesia)
Ramon “Bong” R. Osorio
Ramon “Bong” R. OsorioFormer President of PR Society of The Philippines (PRSP) (Philippines)
Illka Gobius
Illka GobiusCouncil Member of Institute PR Singapore, Managing Director, CEO, Principal Consultant, PINPOINT PR (Singapore)
Audrey Progastama Petriny
Audrey Progastama PetrinyGroup Head Communications of AirAsia (Indonesia)
Register Conference

Monday, 29th April 2019

Hilton Kuching Hotel, Malaysia

RUNDOWN

Registration

Performance and Opening by MC

Welcome Remarks by Mr. Jaffri Amin Osman

Vice President of Institute PR Malaysia (IPRM)

Opening Remarks by Mrs. Prita Kemal Gani

President of ASEAN PR Network (APRN)

Keynote Speech by Mr. Jose Velasco

Chair of Global Alliance for PR and Communications Management

Mr. Bao Nguyen – Managing Director PR Organisation International Vietnam

Topic : Relations Strategy and Reputation

Dato Haji Ibrahim Abdul Rahman – President of Institute PR Malaysia (IPRM),

Director General Department of Information Malaysia

Mr. Ramon Osorio – Former President of PR Society of The Philippines (PRSP)

Topic : Think Fast, Talk Smart; Communication Technique

Ms. Fiona Cassidy, FPRINZ, APR PRINZ  – Former President of Public Relations

Institute of New Zealand (New Zealand)

Topic : Pitching Media & Events

Coffee Break

Ms. Ita Kusumawati – General Secretary PERHUMAS (Indonesia PR Association)

Topic : Creative Communications During Crisis

Mr. Nutthaboon PornrattanacharoenRepresentative from Thailand PR Association

Topic : Digital Transformations Strategy in PR  Industry

Ms. Audrey Progastama Petriny – Group Head Communications of AirAsia

Topic : TBC

Mr. Robert Conceicao – President of Institute PR Singapore (IPRS)

Topic : What You Can Expect From The Future of PR

Ms. Jennifer Muir – Former President of PR Institute of Australia

Topic : Global Trends & PR Practice                  

Luncheon Talk

                                        Netflix LA Consultant

                                        Topic: Films and Videos as Stakeholders Influence:

                                        The Netflix Experience

Learn From The Winners

  1. Best PR Programme – ASEAN
  2. Best PR Practitioners – ASEAN
  3. Best PR Agencies – ASEAN
  4. Best PR Campaign – ASEAN
  5. Best Crisis Management & Recovery – ASEAN
  6. Best Government PR – ASEAN
  7. Best Print Media Company Supporting PR and

                                             Communications Industry

  1. Best Online Media Company Supporting PR and

                                              Communications Industry

Coffe Break

Opening by MC 

The 2nd ASEAN PR Excellence Awards

Welcome Remarks by Sarawak Minister

Opening Remarks by

  • His Excellency Dato Paduka Lim Jock Hoi Secretary-General of ASEAN
  • Mrs. Prita Kemal Gani – President of ASEAN PR Network Dato Haji Ibrahim Abdul Rahman – President of Institute PR  Malaysia

The 2nd ASEAN PR Excellence Awards