Bong is an active media, advertising and PR practitioner, advocacy stalwart, marketing communications educator and journalist rolled into one. He has worked with multinational advertising agencies like J. Walter Thompson, Ace Saatchi, DYR Alcantara and Campaigns and Grey. He now works as a Corporate Communications and PR Consultant for private and government organizations among after retiring as Senior Vice President and Head of the Communications Division of ABS-CBN.
Bong was president of Campaigns Advocacy & PR, Inc. (CAPRI) for 18 years, and chairman of the communication arts department of the University of Santo Tomas (UST) for 17 years. He was the 2002 Philippine Marketing Association’s Agora Awardee for Outstanding Achievement in Marketing Education, and was recognized with The Tomasian Alumni (TOTAL) award in the field of media and communication. Bong writes a weekly business and life column in The Philippine Star, entitled Commonness, which has won the Catholic Mass Media Award (CMMA) as Best Business column three times.
Bong finished his AB Communication Arts course at the UST and the MBA program of the Ateneo de Manila Graduate School of Business. He has trained at the Communications Center of the Johns Hopkins University in Maryland; the Center for Advertising Services in New York City; Academy for Educational Development (AED), George Washington University, APCO and Porter Novelli all in Washington DC.
Bong was the president of the International Association of Business Communicators (IABC), Philippine Chapter for two years, and the IABC Regional Director for Asia- Pacific for one year. At present, he is a member of the Board of Governors of the Manila Overseas Press Club (MOPC), a Trustee for Academe of the Advertising Foundation of the Philippines (AFP), Council Member of the National Council for Children’s Television (NCCT), member of the International PR Association (IPRA) and a two-term President of the Public Relations Society of the Philippines (PRSP).