Former President of Institute of Public Relations Singapore (IPRS)

Bhavani has served in the Singapore public sector for 35 years in various appointments. She was the Director of Public Communications (2008-Jul 2011), and Director of Corporate Communications and the Press Secretary to the Minister for Information, Communications and the Arts from 2004 to 2008.

Her last job in the Ministry of Information, Communications and the Arts (MICA) was Director of Emergency Preparedness and Head of the Community Engagement Cluster for Media and the Arts.

In these roles, her scope of work was focused on coordinating Whole-of-Government communications, working closely with the other ministries and agencies. She was also responsible for national level planning for crisis communications, ensuring a coordinated whole-of-government approach in handling various crises scenarios. She was involved in many national level crises over the years – the hijack of SQ117, crash of MI 185, the SARS crisis, the HINI crisis and the Fukushima nuclear incident in Japan.

She has also served as Head Public Affairs at the Ministry of Trade and Industry and later, Head of Media Relations at the Ministry of Defence. Both these postings added to her depth of experience in managing challenging issues.

Bhavani served seven years (2002-2009) as President of the Institute of Public Relations of Singapore (IPRS). She was concurrently Chairperson of the Federation of ASEAN PR Organisations (FAPRO). She continues to serve the IPRS in her capacity as Advisor to the IPRS Accreditation Board.

Bhavani is currently running a PR training and consultancy business – International PR Training Pte Ltd. She is also an associate trainer at the Civil Service College, a part-time lecturer at the Nanyang Technological University’s Wee Kim Wee School of Communication and Information and was an Adjunct Senior Fellow of CENS, the Rajaratnam School of International Studies.

She was awarded the Lifetime Achievement Award for PR professionals by the Institute of Public Relations of Singapore in 2010. She was given the Global PR Professional award by the Association of Business Communications, India in 2009.

Bhavani holds a degree in Business Administration (NUS), a Graduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom and a Master of Arts (Mass Communications) from the Oklahoma City University, USA.