José Manuel Velasco

Executive coach and communication consultant

Chair of the Global Alliance for Public Relations and Communication


José Manuel Velasco Guardado (Spain, 1965) has a degree in Journalism from Madrid&39s Complutense University and completed the Advanced Strategic Program at the Institute for Management Development (IMD) in Lausanne (Switzerland). He is Associate Certified Coach (ACC) by the
International Coach Federation (ICF). Currently works as PR consultant and executive coach. He is member of the advisory board of the Latino American leading PR agency Llorente & Cuenca, whose coaching practice leads, and senior advisor of Thinking Heads.
As a voluntary contribution, from July 2017 he chairs the Global Alliance for Public Relations and Communication Management, the confederation of the
world's major PR and communication management associations and institutions, representing 200.000 practitioners and academics around the world. José Manuel Velasco&39s work experience includes 25 years leading PR departments in several large companies, as FCC (construction and environmental services), Unión Fenosa (gas and power) and Renfe (railways). Prior to start working on PR, he worked as a journalist for print media and radio broadcasters. From June 2008 to November 2014, he was chairman of the DIRCOM, the leading professional body in the corporate communications sector in Spain.
And from 2006 to 2008 was the president of Forética, the leading Spanish forum promoting ethics in business.