Audrey Progastama Petriny Group Head of Communications, AirAsia Audrey Progastama Petriny is AirAsia’s Group Head of Communications. She oversees AirAsia’s global communications team spanning across Asia Pacific and beyond. She is the powerhouse responsible for developing and driving AirAsia Group’s communications strategies. She started her career in the finance sector as a Management Trainee in Development Bank of Singapore (DBS) and was subsequently promoted to Relationship Manager. She was tasked to maintain and acquire priority banking investors, analyse investors’ risk appetite and provide investors recommendations on financial investments while regularly updating investors on market conditions. Audrey then went on to hone her skills in the area of Marketing as part of the team in Protelindo and later Cengkareng Golf Club. She contributed significantly to the growth of the bottom line through
strategic marketing campaigns, strengthening customer relations, managing budgets and revenue as well as building media relations. In 2010, AirAsia came knocking on her door and she made the switch to the world of aviation where she quickly rose up the ranks from Communications Manager to Head of Corporate Secretary and Communications at AirAsia Indonesia. She was a key figure in leading the communications response of AirAsia’s flight QZ8501 crisis in Indonesia and has helped AirAsia recover its reputation and thrive in the affected markets. Audrey now leads the digital transformation of AirAsia’s Communications department as the company moves to become the region’s leading travel technology company. Audrey is a well-traveled leader with experience of living in 5 different countries. An all-rounder Communications specialist, she has been recognised as a strong leader with the ability to build a team from scratch, design and develop company-wide Communications blueprints and see a crisis through to recovery.